Download our CMO brand cheat sheet
guts logo | Brand Strategy Agency

Why Guts?

We help David’s beat Goliath.

We’re an award-winning branding agency helping organisations turn their brand into their most powerful weapon in business.

We help you:
Be human. Go bold. Get famous
No guts, no glory.

We work with purpose driven brands all over Australia and some global ones too. 

We’re small by design. If our values align, we’re all in. 
Who we work with:
  • Purpose driven brands
  • Bold senior marketers investing in brand and marketing
  • Health, education, energy and environment sectors
  • Good people who value results and genuine relationships.
Chuffed to bring home the bacon!
  • 2025 Australian Marketing Institute Excellence Award for Brand Revitalisation
  • 2024 Hunter Manufacturing Award for Excellence in Marketing
  • 2023 Australian Marketing Institute Excellence Award for Brand Revitalisation
  • 2023 Transform ANZ Award for Best Visual Identity from the Education Sector
  • 2023 Transform ANZ Award Best Brand Development to reflect a change in mission, values and positioning.

Our values

listen first icon | gutscreative | Brand Strategy Agency
Listen first
embrace the stange icon | gutscreative | Brand Strategy Agency
Embrace the strange
push it icon | gutscreative | Brand Strategy Agency
Push it
be human icon | gutscreative | Brand Strategy Agency
Be human

Our Gutsy team

Kara Sullivan

Owner + Brand Strategy Director

• Head honcho
• Lives for the schnitty
• Obsessed with dugongs
Years experience: 20 
Kara’s superpower is unearthing real human insights to build brands. Thinks a lot about using strategy to make the world a better place.
Kara Sullivan GIF | Gutscreative | Brand Services Agency

Courtney Van Den Berg

Marketing Strategist

• Francophile
• Improv star
• Thrift store junkie
Years experience: 8
Courtney’s loves her data as much her colour swatches. The ultimate people person, she’ll help you level up your brand, find the most elusive customers and keep you guessing about her accent. Ask her about planning a Superbowl campaign… no big deal.

Gabrielle Wood  

Senior Brand Designer 

• Loves a pantone swatch
• Great travel chops
• Attention to detail is an understatement
Years experience: 16
Part nomad, Gab is a global traveller who’s lived in
Las Vegas and a caravan while adventuring from East to West in the U.S. with her family and her Husky on board #vanlife. She obsesses a little too much over finding the perfect font and is our go-to for designing bold brands that are ever so polished.

David McKenzie  

Senior Art Director

• Board game nut
• Museum-fanatic
• Animation guru
Years experience: 13
Scottish Dave is a weapon - animation, video, illustration, activations, he’s the Swiss army knife of graphic design. He effortlessly levels up your brand while being the nicest guy in the business. The only thing he loves more than designing his own board games is his feisty yet adorable corgi Cheddar.

Are you next?

Keen to work on purpose-led projects
with a supportive team?

Important note: must love karaoke.

Get in touch
Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
X

Want a free brand audit?

This field is for validation purposes and should be left unchanged.

Book a meeting
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram