Brand Consulting Services: Market research and insights, branding, brand strategy, brand identity, rebrands.
Brand building beats sales tactics every time
McKinsey crunched the numbers on 600+ UK companies over 15 years. The winners? The ones who played the long game. They grew 47% faster, banked 36% higher earnings, and stacked an extra £5.5 billion in market cap... Because people will pay more for a brand they care about.
Translation: bold beats boring. Strategy isn’t just nice to have—it’s the slingshot that helps David take down Goliath.
How do we help Davids topple Goliaths?
Not with guesswork. Not with cookie-cutter playbooks.
We build a brand foundation of tailored insights + killer strategy—so you outsmart, outpace, and outgrow the competition.
We tailor every move to your brand—so you get results that actually move the needle, deliver ROI and make you the hero.
Step 1: Understand your customer
Market Research & Insights
With 20+ years experience, Guts Creative has helped over 100 purpose-driven brands like yours turn insights into tangible ROI.
Our secret weapon? Beat the big guys at their own game by understanding the human that is your customer. Because you don’t just get data. You get a clear business case for your board and CEO. You get the slingshot David used to topple Goliath.
Your market research shopping list:
Focus groups & mini groups (virtual + face-to-face)
Think of brand strategy like dating. Looks get you noticed, sure—but beliefs, values, and personality are what make someone stick around.
The power of brand strategy is in harnessing emotion: it’s why customers choose you, and keep coming back. We articulate what makes you special so you become the hero of your category with a growth roadmap for the next 10 years.
Your brand strategy menu:
Purpose and vision
Brand positioning
Brand architecture
Naming
Marketing strategy & value proposition
Audience personas
Values & culture
Brand on a page
Comms strategy
Employee Value Proposition (EVP)
The benefit: grow market share by finding your secret sauce
The fun bit! Once you know your “why,” showing it off becomes effortless. With Guts, branding isn’t just a logo that looks cool—it’s your battle gear. Every colour, font, and visual cue reflects what you stand for: unique, authentic, and impossible to ignore.
Because boring costs you more—and bold, sharp, consistent branding? That’s how you outsmart the competition and make your brand famous.
Banish beige! Think bigger and make your brand impossible to ignore. We turn your killer strategy and unique identity into a creative campaign that outsmarts the competition, grabs attention, and drives real results.
Go to market and bring home the bacon:
Re-branding and launch campaigns
Creative campaigns
Creative concepts
Video, photography, animation & illustration
Brand activations
Internal comms campaigns & staff engagement
Brand challenge workshops
Campaign evalutation
Recruitment campaigns
The benefit: supercharge awareness, shift behaviour, and grow your revenue.
Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
Guts works with purpose-driven organisations to make their brand their most powerful weapon in business
